The University For Social Design – an academic start-up that is practically reinventing the university of the 21st century - entrusted us with their campaign to attract supporters. 


Just and life-serving. Visionary. Voluntarily funded. We established the university's positioning and articulated the core messages which we used to develop the logo and key visuals. Digital and analogue materials for the economy and society of tomorrow: website with animation and a brochure and PDF with all the hard facts.

The core messages play on variations of common expressions that reflect new economic thinking and action.