Titgemeyer ­– we reviewed and updated the traditional values of the leading international fastening and transport technology company to reposition it as a highly flexible and service-oriented provider. The precise and streamlined design of the brand relaunch centres on functional values, while the image and text concept puts people at the forefront and underlines emotional values, securing a consistent perception of Titgeyer across all forms of communication. 


From tradition into the future

The Titgemeyer Group's shareholders wanted a clearly structured values process that would serve as an inner compass for the future. Find out here how we evolved this process and reproduced the revised positioning in the corporate design.