media@home – EURONICS' premium concept devoted to the specialised retail of digital home networking technology. For many years now we have been working on their advertising campaigns with a constant steam of new ideas across multiple channels. We continuously ensure that both the brand and its over 100 locations becomes ever more interesting, popular and desirable. 


With the new addition to the brand, a new brand ambassador and an attention-grabbing, multi-channel campaign, we created a distinct positioning for the media@home brand as "the technology specialist" in the consumer electronics market.