Values + purpose
Building an employer brand is a process that involves the entire organisation. Achieving a strong employer brand position requires clarity about how your company communicates, leads and works together. Because the integrity of your business is reflected in the core values it communicates.
To capture the essense of your company and be an inspiration you need to have living and embedded corporate values that can guide both employees and managers on their personal journeys and in situations of uncertainty. An employer brand should therefore be built from the inside out. This ensures the employee experience matches the day-to-day reality of the role, also during the onboarding process.
77% of applicants are savvy and will research the respective corporate culture and values before they apply for a role.
Find out now how employer branding with values works (in German).
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Consultant and Creative Director
Social added value. Sustainability. A happy workforce. Societal progress. Companies striving to succeed in times where growth is increasingly viewed with a critical eye must themselves abide by and promote the new moral concepts of the purpose economy.
Zukunftsinstitut | „Megatrend New Work: The Purpose Economy“