Your employer brand is a valuable asset.


In 5 steps we show you how to build a valuable employer brand, boost employee loyalty and attract the right talent​​​​​.

From analysis to bespoke concept develoment to active implementation: VALUES WORK. 


Employer branding workshops

Developing strategy, brand and culture with values - we have the knowhow and the experience. We also use our VALUES WORK method to elevate your business's employer brand positioning. 



We show you how to find out what really sets you apart as a company, what distinguishes you from the competition and how to get it across to (future) employees. 
In short, we deliver a wealth of ideas and inspiration on how you can develop your firm's employer brand - and elevate your company's brand at the same time.
Info and registration 

Two-day workshop in Berlin 

In our two-day workshop you will learn how to harness the power of values for your corporate and employer brand and the development of your company's culture.
In short, you will experience the entire process from analysis of the situation through to the implementation of actionable measures. 
Info & registration

White paper

Find out now how employer branding with values works (in German).

Request our free white paper.

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What makes employers attractive and unique

Values + purpose

Building an employer brand is a process that involves the entire organisation. Achieving a strong employer brand position requires clarity about how your company communicates, leads and works together. Because the integrity of your business is reflected in the core values it communicates.



To capture the essense of your company and be an inspiration you need to have living and embedded corporate values that can guide both employees and managers on their personal journeys and in situations of uncertainty.  An employer brand should therefore be built from the inside out. This ensures the employee experience matches the day-to-day reality of the role, also during the onboarding process.

77% of applicants are savvy and will research the respective corporate culture and values before they apply for a role.


FREE INITIAL CONSULTATION Let's talk about the current status of your employer brand and identify the opportunities for improvement.


Together we take a good look your potential as an attractive employer. I listen carefully, then we outline the first steps towards evolving and elevating your position.


Britta Korpas
Consultant and Creative Director

Make an appointment now


Social added value. Sustainability. A happy workforce. Societal progress. Companies striving to succeed in times where growth is increasingly viewed with a critical eye must themselves abide by and promote the new moral concepts of the purpose economy.
Zukunftsinstitut | „Megatrend New Work: The Purpose Economy“