Our values development method helps you craft a distinct employer brand positioning.
Because values are lived and experienced in every company - consciously or unconsciously. They drive the corporate culture. Relentlessly.
The conviction, honesty and clarity with which core values are addressed is crucial to the success of your business. If management alone proclaim them, they will most likely end up "read then forgotten" at the bottom of a drawer.
In order for values to have a real impact and to be felt outside the company, a systemic approach is needed that explores the narratives, attitudes and values that circulate within a company. This allows authentic corporate values to be elicited that stand out from those of the competition.
Our free white paper (in German) shows you how values can be a difference maker to your employer brand.