5 steps to a compelling employer brand
Being an attractive employer is about fostering an environment where company values are practised and employees' work is appreciated.
Employees and managers can draw on these values to deal with situations of uncertainty as well as navigate their personal journeys. An employer brand should therefore be built and grown from the inside out. This ensures the employee experience matches the day-to-day reality of the role, also during the onboarding process.
In this workshop you will learn how to harness the power of values for the benefit of your corporate and employer brand and your company's culture.
You will experience all five steps - from analysis through to implementation of actionable measures:
1. Prepare: Determining the status quo. Formulated, practised and externally perceived values.
2. Talk: Focussing on the target audience, we take an interactive & detailed look at the identified values.
3. Play: Playfully and often with surprising insights we come up with new ideas that reinforce the values.
4. Create: From abstract ideas to implementable measures and attractive goals: making the values tangible.
5. Feel: From small steps to big ideas: many ways to give values the space to evolve in everyday life.
We accompany you throughout the process
Hello. We are Britta Korpas, Daniel Bischoff and Markus Kocherscheidt.
We design & conduct workshops on a wide range of issues related to brand and corporate identity.
Our systemic view of practised values helps us develop design & marketing concepts for and with companies and to support teams in growing their culture.
Discovering new insights and capturing new ideas together is something we just love doing.
The format: A two-day workshop (Thur 10-6 Uhr & Fri 10-4) including a tasty lunch on our new premises next to Viktoriapark in Berlin-Kreuzberg.
The price: 1,250 € per person incl. VAT
The book on the method (incl. reading sample) >>
Companies can have this workshop conducted in-house in their own premises – individually planned and budgeted.
Get in touch now